Uruguay's Own 'Caramelo' Emerges in Alaska

Uruguay has its own viral figure in Alaska, an influencer who has been following the team during the 2026 World Cup. The content creator, whose real name is Gimena Sauchenco, has nearly one million followers on social media and has documented her experience at the different World Cup venues.

Who is Alaska?

Originally from Uruguay, Alaska has built a significant community on platforms like Instagram, TikTok, and YouTube thanks to her content about travel, lifestyle, and soccer.

Why has Alaska generated so much controversy?

The Uruguayan doesn't usually hold back her opinions, and that has constantly put her at the center of the conversation. During the World Cup, she has starred in videos criticizing her team's performance, debating with fans from other countries, and even defending the four stars on Uruguay's shield.

Uruguay's elimination in the Group Stage has left many Celeste fans with a sense of disappointment, and Alaska is no exception. Her closeness to the fans and the way she lives each game have led many users to compare her to 'Caramelo', one of the most popular characters in this World Cup.